When the media engages in agenda setting, priming, and framing, they are mainly telling the public what to think about.
The media is able to set the agenda by determining what stories it reports. It is hard for people in the public at large to think about things if they do not know that those things are happening. The media can set the agenda by deciding what stories to publicize.
Priming is a similar process. ...
When the media engages in agenda setting, priming, and framing, they are mainly telling the public what to think about.
The media is able to set the agenda by determining what stories it reports. It is hard for people in the public at large to think about things if they do not know that those things are happening. The media can set the agenda by deciding what stories to publicize.
Priming is a similar process. If the media writes or broadcasts many stories about an upcoming event, people will be primed to be interested in that event. They will think that it is important and they will pay attention when it does.
Framing also helps determine what we will think about. It helps determine the framework through which we will view a given issue. For example, it cannot tell us what to think about the Planned Parenthood shooting in Colorado this past weekend, but it can tell us that we should be thinking about this in terms of the debate over funding for Planned Parenthood.
In these ways, the media does not really tell us what to think, but it does help to influence what we think about.
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